Dramatic collapse Nokia Marked With Stock Price Drop 80%-in Indonesian

Dramatic collapse Nokia Marked With Stock Price Drop 80%-in Indonesian
dusk appeared to dwell on Nokia's headquarters complex in the city of Helsinki,Finland. Snowflakes falling thin, came over every corner of the building. The air was freezing cold.In one room,the bigwigs Nokia seem to sit a full discussion with melancholy.Cool breeze that makes the atmosphere of the room seem more somber.
The brass was worth despondent. These days we are witnessing the collapse of superiority Nokia drama on the stage of the global mobile phone industry. In many countries, Nokia's market share fell collapsed. In the smartphone category - one of the most important category - Nokia products bounced, hit by a competitor product lines.
And here's a fact that seemed so bitter: in the last three years, Nokia's share price plummeted by 80% (eighty percent!). It is synonymous with destruction. The actors and observers felt the market was so troubled by the future of Nokia.
How can Nokia the once glorious now suddenly become a loser?

Make no mistake.Of course Nokia has not been destroyed. Its products can still survive.In the European market, Nokia is still the market leader, although increasingly struggled. However, market conditions in the ground water may be illustrative. Since the massive raids Mania Blackberry, Nokia such as the loss of momentum (stop by the mobile phone sales centers, and we can no longer find a neon sign that said Nokia. Today, kok pake Nokia - so teasing one mobile merchants.

While the rush of cheap mobile phones with features that are abundant, has received a surprisingly positive response from the community. Nokia probably never expected the phone like Nexian, Ti-phone, Cross, etc. it could easily harass prowess.

There are two important lessons to be learned from the drama of the fall of this Nokia. The first lesson: the giant could easily fall. In other words, maintain the superiority was not an easy thing. Glory that can be maintained it was not taken for granted. That is why we must give applaus to companies that for decades can still be a leader like Botol Sosro, Sharp televisions, HP printers, Bata shoes, Bank BRI, Lifebuoy soap, and others.

The second lesson is the emergence of what might be called as an innovator dilemma (this theme is elaborated with great depth by Clayton Christensen in the best-selling book titled: The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business)

The core of the innovator dilemma is this: the rulers of the market was hesitant to innovate because of fear of product innovations that will cannibalize or hit behind its main products are still sold in the market.

And the dilemma that many times comes: first GM hesitate to develop small-size car for fear it would "cannibalize" its main product (finally Toyota is winning). Gudang Garam and Djarum first afraid to innovate because of fear of mild cigarettes will hit behind its main product (Sampoerna finally coming). First Honda motor scooter hesitate to innovate (Mio finally coming; profit immediately chase behind Honda).

And Nokia not hesitate to collaborate to develop open source smart phone applications for fear of its main product, Symbian, will lose market (and eventually beat Android coming).

Innovators dilemma occurs, not because the market leader can not see the market direction. Or not because they are not able to innovate. They knew exactly the direction of the market and are very capable of doing innovation. Only, they are AFRAID to do that because of worry the result will actually hit the back of their main products are still selling well.

And when they realized that fear was groundless, it was too late. Competitors are sprightly and nothing to lose immediately took the chance. Then leave the incumbent (ruler of the market at the time) flew to the edge of the arena.
These are two important lessons nan brief to be learned from the drama of the fall of Nokia.

Dusk has passed, and increasingly flowing granular snow on the roof of the central office of Nokia in Finland. Meeting still has not ended. Nokia's officials must take immediate solution.
Because if not,someday we may be familiar with Nokia phones only from museums and history books of the past.